Word of mouth buzz is the greatest marketing tool that any company can achieve for new and repeat business. According to a report by Nielsen, 92 percent of people trust recommendations from friends and family over other forms of marketing. By focusing on organic marketing as one of your company's core objectives, you’ll hold a marketing advantage over your competition.
Business procedures are solidified by the testimonials of loyal customers. By listening to their needs, you should be developing strategies and solutions to satisfy their objective of increasing their bottom line, and protecting their data and reputation.
“I didn't know I needed that. I'm really glad you understand my business.”
When the goal of your team is to have customers singing your praises, it inspires faith in your services. Oftentimes, a company will purchase an application for one specific need, unaware of how that application can be used in other areas to make another process easier, move faster, or in some other way improve efficiency – saving time and improving the bottom line.
"That was easier than I thought."
Reading tech manuals can be like reading a foreign language. A customer that responds in the fashion above feels enlightened, and many times relieved they have a better understanding of system components. As a result, they’ll have more confidence in their ability to independently follow the processes to maintain a secure environment.
"You really saved us a lot of money."
This is one of the best compliments a company can receive. It reflects well on the expertise of the service provider. From an executive perspective, any exchange that saves money over the long term is an invaluable asset. Customers will often share this information with their peers, the same way loyal customers tell their friends about a restaurant that has great service and food.
"This will help us all do a better job of protecting our data."
Security risks commonly arise in all businesses, and can be avoided by simply following security protocols. In essence, you have taught the customer to fish, instead of just giving them a fish sandwich.