Here are three factors to consider before approaching a company with a suite of materials that are being pitched to enhance marketing needs.

As more business shift towards the cloud paradigm, their understanding of systems, application flow and overall governance will need to shift with it as well.

Word of mouth buzz is the greatest marketing tool that any company can achieve for new and repeat business. According to a report by Nielsen, 92 percent of people trust recommendations from friends and family over other forms of marketing.

Business continuity is a plan put in place to keep a business running in the event of a disaster, and is most important to organizations that are transaction-based.

A business risk profile is a rating system that allows management to view – at a non-technical level – how the business is currently rated...